CNati has been growing by leaps and bounds since my last update. More reporters, photographers, blogs and readers have joined our community. The feedback we've received has been uplifting and overwhelmingly positive. It's nice to know the hard work of our team is appreciated.
As football season draws to a close, we're turning our attention to planning for baseball and Reds Spring Training. While spring training in Arizona is a great chance for us to expand our coverage and break stories, it requires a significant injection of cash flow.
CNati generates most its current revenue from the advertising you see around the website. Our partners display what they hope are offers relevant to our content and community. Sometimes they're right (hello College Bowl Game Sponsors!) and sometimes they're embarrassing (I'm looking at you, Get Ripped!). We're working on creating new advertising relationships with Cincinnati merchants and companies with a sincere interest in local sports. That will mean increasingly significant ad placements and more clicks from potential customers. If you'd like to advertise with us, let us know!
Advertising is what keeps website content free. Our competitors have entire sales departments devoted to making new contacts, cultivating relationships and selling ads. We don't have that kind of manpower. Every dime that we spend goes directly into generating new stories and content. So, to help us prepare for spring training, we're trying something new: A reader-supported fund-raising campaign.
From now until February 12, we're trying to raise $4,000 to help offset our costs in going to Goodyear, AZ and covering Reds Spring Training. Trent cited the Sports Business Journal estimates that most news organizations spend around $8000 to send a reporter to Spring Training. We're trying to raise half that. Part of our reasoning is a proof-of-concept (proving that we can do more than the big guys with less) and part of it is downright necessity.
CNati prides itself on being a sports news site. We use the word journalism around here a lot. That means that unless you see the word blogs in the URL or a story is listed in the Sidebars section, you're reading facts. Our focus is independent news reporting, not giving opinions or going off on personal rants. We've loaded our writing stable with award-winning, professional journalists who have proven track records in the field. Real news costs money. You have to be there: See it with your own eyes, ask the hard questions, find the real story and deliver the goods to your readers.
If you like what we're doing here, take a moment to wonder what it is worth to you. If you believe Cincinnati needs an alternative, independent sports news network, please consider supporting us by making a donation to our fund-drive.
As football season draws to a close, we're turning our attention to planning for baseball and Reds Spring Training. While spring training in Arizona is a great chance for us to expand our coverage and break stories, it requires a significant injection of cash flow.
CNati generates most its current revenue from the advertising you see around the website. Our partners display what they hope are offers relevant to our content and community. Sometimes they're right (hello College Bowl Game Sponsors!) and sometimes they're embarrassing (I'm looking at you, Get Ripped!). We're working on creating new advertising relationships with Cincinnati merchants and companies with a sincere interest in local sports. That will mean increasingly significant ad placements and more clicks from potential customers. If you'd like to advertise with us, let us know!
Advertising is what keeps website content free. Our competitors have entire sales departments devoted to making new contacts, cultivating relationships and selling ads. We don't have that kind of manpower. Every dime that we spend goes directly into generating new stories and content. So, to help us prepare for spring training, we're trying something new: A reader-supported fund-raising campaign.
From now until February 12, we're trying to raise $4,000 to help offset our costs in going to Goodyear, AZ and covering Reds Spring Training. Trent cited the Sports Business Journal estimates that most news organizations spend around $8000 to send a reporter to Spring Training. We're trying to raise half that. Part of our reasoning is a proof-of-concept (proving that we can do more than the big guys with less) and part of it is downright necessity.
CNati prides itself on being a sports news site. We use the word journalism around here a lot. That means that unless you see the word blogs in the URL or a story is listed in the Sidebars section, you're reading facts. Our focus is independent news reporting, not giving opinions or going off on personal rants. We've loaded our writing stable with award-winning, professional journalists who have proven track records in the field. Real news costs money. You have to be there: See it with your own eyes, ask the hard questions, find the real story and deliver the goods to your readers.
If you like what we're doing here, take a moment to wonder what it is worth to you. If you believe Cincinnati needs an alternative, independent sports news network, please consider supporting us by making a donation to our fund-drive.
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